{"id":41926,"date":"2026-07-20T10:00:00","date_gmt":"2026-07-20T01:00:00","guid":{"rendered":"https:\/\/www.readytofashion.jp\/mag\/?p=41926"},"modified":"2026-07-17T14:59:59","modified_gmt":"2026-07-17T05:59:59","slug":"brand-manager","status":"publish","type":"post","link":"https:\/\/www.readytofashion.jp\/mag\/column\/brand-manager\/","title":{"rendered":"\u30a2\u30d1\u30ec\u30eb \u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u306f\uff1f\u4ed5\u4e8b\u5185\u5bb9\u30fb\u6c42\u3081\u3089\u308c\u308b\u30b9\u30ad\u30eb\u3092\u89e3\u8aac"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.readytofashion.jp\/mag\/wp-content\/uploads\/2026\/07\/brandmanager_3-1024x576.jpg\" alt=\"\" class=\"wp-image-41929\" srcset=\"https:\/\/www.readytofashion.jp\/mag\/wp-content\/uploads\/2026\/07\/brandmanager_3-1024x576.jpg 1024w, https:\/\/www.readytofashion.jp\/mag\/wp-content\/uploads\/2026\/07\/brandmanager_3-300x169.jpg 300w, https:\/\/www.readytofashion.jp\/mag\/wp-content\/uploads\/2026\/07\/brandmanager_3-768x432.jpg 768w, https:\/\/www.readytofashion.jp\/mag\/wp-content\/uploads\/2026\/07\/brandmanager_3-1536x864.jpg 1536w, https:\/\/www.readytofashion.jp\/mag\/wp-content\/uploads\/2026\/07\/brandmanager_3-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/www.readytofashion.jp\/mag\/wp-content\/uploads\/2026\/07\/brandmanager_3-1024x576.jpg\" alt=\"\" class=\"wp-image-41929\" srcset=\"https:\/\/www.readytofashion.jp\/mag\/wp-content\/uploads\/2026\/07\/brandmanager_3-1024x576.jpg 1024w, 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class=\"wp-block-heading\">\u5e97\u8217\u30fbEC\u306e\u52b9\u7387\u6307\u6a19<\/h3>\n\n\n\n<p>\u5e97\u8217\u3068EC\u306e\u53cc\u65b9\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u91cd\u8981\u306a\u5f79\u5272\u3067\u3059\u3002\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u305f\u8ca9\u58f2\u6226\u7565\u3092\u7acb\u6848\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u5e97\u8217\u904b\u55b6\u3084EC\u62c5\u5f53\u8005\u3068\u9023\u643a\u3057\u306a\u304c\u3089\u3001<strong>EC\u5316\u7387\u3001EC\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u3001\u5ba2\u5358\u4fa1\u3001\u30bb\u30c3\u30c8\u7387<\/strong>\u306a\u3069\u3092\u5206\u6790\u3057\u3001\u8ca9\u58f2\u65bd\u7b56\u306e\u6539\u5584\u306b\u3064\u306a\u3052\u307e\u3059\u3002\u8fd1\u5e74\u306fOMO\uff08Online Merges with Offline\uff09\u306e\u8003\u3048\u65b9\u304c\u5e83\u304c\u3063\u3066\u304a\u308a\u3001\u5e97\u8217\u3068EC\u3092\u9023\u643a\u3055\u305b\u305f\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3082\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306b\u6c42\u3081\u3089\u308c\u308b\u5f79\u5272\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u3084\u308a\u304c\u3044<\/h2>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u6700\u5927\u306e\u3084\u308a\u304c\u3044\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u5168\u4f53\u306e\u6210\u9577\u306b\u5927\u304d\u304f\u8ca2\u732e\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u5546\u54c1\u4f01\u753b\u3084MD\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001EC\u3001\u5e97\u8217\u904b\u55b6\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u90e8\u9580\u3068\u9023\u643a\u3057\u306a\u304c\u3089\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3092\u5f62\u306b\u3057\u3066\u3044\u304f\u305f\u3081\u3001<strong>\u81ea\u8eab\u306e\u5224\u65ad\u3084\u65bd\u7b56\u304c\u58f2\u4e0a\u3084\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5411\u4e0a<\/strong>\u306b\u3064\u306a\u304c\u308b\u624b\u5fdc\u3048\u3092\u5b9f\u611f\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u58f2\u4e0a\u306a\u3069\u30d6\u30e9\u30f3\u30c9\u5168\u4f53\u306e\u6210\u679c\u306b\u8cac\u4efb\u3092\u8ca0\u3046\u30dd\u30b8\u30b7\u30e7\u30f3\u3067\u3042\u308b\u305f\u3081\u3001\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u3082\u5c0f\u3055\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u3067\u3059\u304c\u3001\u305d\u306e\u5206\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u7acb\u3061\u4e0a\u3052\u3084\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u65b0\u5546\u54c1\u306e\u4f01\u753b\u306a\u3069\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u65b9\u5411\u6027\u3092\u5de6\u53f3\u3059\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u643a\u308f\u308b\u6a5f\u4f1a\u3082\u591a\u304f\u3001\u5927\u304d\u306a\u9054\u6210\u611f\u3092\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u5e73\u5747\u5e74\u53ce\u30fb\u6c42\u4eba\u50be\u5411<\/h2>\n\n\n\n<p>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u306e\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u5e73\u5747\u5e74\u53ce\u306f\u3001<strong>\u7d04700\u301c800\u4e07\u5186<\/strong>\u307b\u3069\u3067\u3059\uff08READY TO 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class=\"wp-block-heading\">\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306b\u306a\u308b\u305f\u3081\u306e\u30ad\u30e3\u30ea\u30a2\u30d7\u30e9\u30f3<\/h2>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u76ee\u6307\u3059\u5834\u5408\u306f\u3001\u8ca9\u58f2\u8077\u3084MD\uff08\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b6\u30fc\uff09\u3001\u5546\u54c1\u4f01\u753b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001EC\u904b\u55b6\u3001PR\u306a\u3069\u3001\u30d6\u30e9\u30f3\u30c9\u3065\u304f\u308a\u306b\u95a2\u308f\u308b\u8077\u7a2e\u3067\u7d4c\u9a13\u3092\u7a4d\u3080\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3067\u306f\u3001<strong>MD\uff08\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b6\u30fc\uff09\u3068\u3057\u3066\u5546\u54c1\u8a08\u753b\u3084\u8ca9\u58f2\u8a08\u753b\u3001\u5728\u5eab\u7ba1\u7406\u306a\u3069\u3092\u7d4c\u9a13\u3057\u305f\u4eba\u304c\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3078\u30ad\u30e3\u30ea\u30a2\u30a2\u30c3\u30d7\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/strong> 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class=\"wp-block-heading\">\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u6c42\u4eba\u4e00\u89a7<\/h2>\n\n\n\n<p>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u306b\u7279\u5316\u3057\u305f\u6c42\u4eba\u30b5\u30a4\u30c8\u300cREADY TO FASHION\u300d\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u6c42\u4eba\u3092\u52df\u96c6\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3067\u73fe\u306b\u50cd\u3044\u3066\u3044\u308b\u65b9\u3084\u5c06\u6765\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u7acb\u3061\u4e0a\u3052\u306b\u95a2\u308f\u308a\u305f\u3044\u65b9\u306a\u3069\u306f\u305c\u3072\u4e00\u5ea6\u6c42\u4eba\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<a href=\"https:\/\/www.readytofashion.jp\/management_officer\/brand_manager\" class=\"btn btn-lg btn-yellow shadow_box btn-arrow ml pc_mt_md pc_mb_lg\" target=\"_blank\" rel=\"noopener noreferrer\"><span>\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u6c42\u4eba\u4e00\u89a7<\/span><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u306e\u6c42\u4eba\u4e00\u89a7<\/h2>\n\n\n\n<p>READY TO FASHION\u3067\u306f\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u306b\u7279\u5316\u3057\u305f\u6c42\u4eba\u60c5\u5831\u3092\u63b2\u8f09\u3057\u3066\u3044\u307e\u3059\u3002\u30c7\u30b6\u30a4\u30ca\u30fc\u3084\u8ca9\u58f2\u8077\u3001EC\u306a\u3069\u3001\u591a\u69d8\u306a\u8077\u7a2e\u30fb\u96c7\u7528\u5f62\u614b\u304b\u3089\u81ea\u5206\u306b\u5408\u3063\u305f\u4ed5\u4e8b\u3092\u63a2\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u696d\u754c\u3067\u306e\u30ad\u30e3\u30ea\u30a2\u306b\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u3001\u305c\u3072READY TO FASHION\u3092\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<a href=\"https:\/\/www.readytofashion.jp\" class=\"btn btn-lg btn-yellow shadow_box btn-arrow ml pc_mt_md pc_mb_lg\" target=\"_blank\" rel=\"noopener noreferrer\"><span>\u6c42\u4eba\u306f\u3053\u3061\u3089<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"<p>\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u4ed5\u4e8b\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u4ed5\u4e8b\u5185\u5bb9\u3084\u5f79\u5272\u3001\u6c42\u3081\u3089\u308c\u308b\u30b9\u30ad\u30eb\u3001\u5e73\u5747\u5e74\u53ce\u3001\u30ad\u30e3\u30ea\u30a2\u30d1\u30b9\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u5c06\u6765\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u30de [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":41929,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3257],"tags":[],"company_tag":[],"theme_tag":[],"topic_tag":[2106],"person_tag":[],"brand_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u30a2\u30d1\u30ec\u30eb \u30d6\u30e9\u30f3\u30c9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u306f\uff1f\u4ed5\u4e8b\u5185\u5bb9\u30fb\u6c42\u3081\u3089\u308c\u308b\u30b9\u30ad\u30eb\u3092\u89e3\u8aac | READY TO FASHION MAG<\/title>\n<meta name=\"description\" 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